Warning: Doesn’t really contain spoilers but to prevent anyone getting upset I’ll include this little disclaimer. The final film of The Hobbit trilogy, the Battle of Five Armies, was much anticipated by both Lord of the Rings fans and the New Zealand tourism industry. Even Air New Zealand had a trilogy
There are stories of men being bitten by spiders and struck by lightening who get super powers or unusual anatomical oddities. This must have made BBDO ask “what would happen if a man was struck by a rainbow?” As one man gets struck my a rainbow, his life is turned upsidedown. Watch
Every who down on earth liked traditional Christmas a lotBut the marketer and their team did NOTThe marketer hated Christmas! The reason for the season!Now if you ask why, I will tell you the reason. Marketers – as they so often do, have found ways to exploit just about anything
Over the past year, we have seen some pretty dramatic changes to television and TV advertising. These changes seem to signpost what may be in store for us in 2015. They also reflect the trends spotted over the development of TV over the past 20 years. But here are just
This year we have seen a range of different techniques used in the 20 most viral ads of 2014. From shocking stories of Syrian children struck by war to Frozen sing alongs, it’s not easy to find much in common in these ads! But there is one prevalent theme which
If you haven’t been keeping up with viral ads of 2014 here’s what you missed: Neymar Jr playing football with a car, a lonely toy penguin, cars crashing in cinemas and a remote control demon baby. The most viral ad of 2014 had over 411 million views – imagine if
Four years ago Old Spice took their space in the Internet hall of fame through an advertisement placed on Youtube. The advert “The Man Your Man Could Smell Like” has now gathered an impressive 59 million views and still actively gets comments. Fours years later they release this gem: https://www.youtube.com/watch?v=cKhqUOncefY
Although parts of the Fair Go Ad Awards were deathly disappointing, altogether it was not a bad ceremony. As per usual, it was a very entertaining night with the hosts putting on a good show as kiwis appreciate marketers efforts – whether they were fruitful or not. But also as per
What’s the best way for a large fast food chain to immediately get attention on it’s new app? Taco Bell believed by diverting attention away from itself. The chain appeared to wipe it’s 1.4 million Twitter followers, delete all previous Facebook posts and release a TV commercial to say Taco Bell was no
Several months ago I analysed why Telecom’s rebrand sparked with potential. Now it’s time to consider whether Telecom’s rebrand has paid off. Rebranding is not a decision to be taken lightly – especially when you are a large and long-standing organisation. In Spark’s case this was a $20 million dollar