Nasdaq have reported that Carrier Global Corp. have agreed to sell its Chubb business to API for an enterprise value of $3.1 billion In New Zealand, Chubb have been leaders in burglar alarms, fireproof safes, security systems and alarm monitoring services since 1958. It is expected that day-to-day operations in New Zealand will not be significantly impacted by the
Dan Carter, ShaanXO and LORDE all have a loyal band of followers on Instagram. They also may have six-figure paychecks just for posting a picture with a product. Social media influencer advertising isn’t new. However the tried-and-true methods of this advertising may be facing a big change. Incase you missed
For a doll that can’t speak, Barbie sure has caused some controversy. This plastic haired, ill-proportioned doll has caused nationwide campaigns attempting to dismantle the doll for its negative effect on body image. To counter this, Barbie have released a brand new marketing angle – one that actually gives Barbie a positive message
Content marketing and social media sharing are trends that have become cemented in the day-to-day lives of brand managers. But does this mean they are cemented and don’t evolve? Not in the slightest. Two recent announcements illustrate the pace at which these processes are evolving and what this means for industry
The X Factor was never really the most politically correct TV show. Dozens upon dozens of performers enter to have their dreams realised only to be met by judges who are paid to play rough. Audience members all laugh together as Simon Cowell compares one singer’s mouth to a cave
One brand dedicated to giving tennis balls more bounce has found their brand successfully bounce from country to country generating more sales. Pressureball, an organisation offering an alternative to pressureless tennis balls recently beat their record sales. But not only did they beat it – they doubled it. To do this
Having a large following of faithful fans is great: just look at how many politicians and celebrities have risen to power from it! Unfortunately an audience of free followers online doesn’t usually amount to much. They often just create things online because it’s their passion, not to make millions from
Valentines day is always a joyous occasion where couples celebrate their undying commitment to consumerism and clever marketing. An incredibly but unsurprising 91% of Americans plan to spend money on their significant others with nearly half of them spending money on flowers. Altogether romance businesses will enjoy having an extra
It’s a bird… it’s a plane… no, it’s a kitten being blown through space! The Exploding Kitten is a kitty-powered version of Russian Roulette. It’s an incredibly tense game with tension increasing as more cards leave the deck. But at the same time it’s a fun and silly game featuring
There have been some bizarre yet exciting developments in retail recently. First came the shock of having robot shop assistants in Lowe. But now we have a more personal prospect: facial recognition. This isn’t just walking into a small local cafe to discover the barista has memorised your name. No,