2014 has been a year to remind us that the Internet is making the playing field much more global. Your brand no longer needs to be American or European to succeed on social media. In fact, the most successful brands weren’t! A study by Sprinklr shows how success has been
Movie-goers in Russia are being treated to a nice surprise when they visit a theater. Attendees get to watch movies with the comfort of home with the benefit of a massive screen and a surround sound system. All courtesy of IKEA. IKEA has been known to pull big stunts when
In 2014 consumers were even more capable of discovering memorable new products. Social media and in particular Facebook were instrumental in propelling this. According to the Most Memorable New Product Launch survey Facebook ranks just behind TV commercials as the most popular way consumers discover new products. Joan Schneider, CEO of Schneider
Parachute Music caught everyone by surprise this year when they announced in March that Parachute Festival would be no more. They weren’t announcing that 2015 would be the final one, instead they announced that January’s festival, which had just been, was the last one there would be. No swan song. No
Air New Zealand have released what they call “the most epic safety video ever” – and it’s a title well deserved! This Lord of the Rings themed video takes passengers on an epic journey to stay safe in case of any emergency, whether it be a great eagle crash landing or
With all the interesting revelations at the ANA Masters of Marketing Conference, digital released the most intriguing results. Here are six of the most interesting stats from Adweek: 1. Target’s massive data breach racked up 150 billion media impressions between December and July. But, Target’s CMO and evp Jeffrey Jones is
Tech brands have taken the top spots on a list of most valuable brands. According to a study by Forbes, tech brands take four out of five of the top brand names.Just over half of the top ten brands were also in the tech industry. Apple’s brand worth doesn’t seem
Following in Facebook’s footsteps of releasing a buy button, Social Networking Giant Twitter is rolling out new online shopping technology. This technology positions itself as Facebook’s many competitor in social commerce. Twitter has matched Facebook’s move and improved on it. They are trialling a buy button, a wishlist and a
With the devastating defeat for the Labour Party in the election, Labour seems to have lost touch with what resonates with New Zealanders. In business terms, it has become disconnected from its target market and is struggling to win back market share. Politics is the ultimate marketing challenge, as every voter has
Alongside the launch of a new SUV, Land Rover has announced a promotional competition with the grand prize being a trip to space. In the “Galactic Discovery” contest, winners have the once in a lifetime opportunity to go to space with three friends. This is the first competition that offers winners the