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Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in a search engine’s results—often referred to as natural or organic search results.
When people use search engines to look for something online, search engines use complex algorithms to determine which website or web page best answers their query. SEO is the practice of making improvements and providing content that is relevant to your target audience and can help rank your website higher in search results.
Understanding the fundamentals of SEO is essential to the success of any business that is looking to increase their visibility and generate more website traffic.