Online Brands

North Face Shop with Disappearing Floor!

North Face

Shoppers in South Korea looking for new jackets or a little retail therapy got more than they bargained for.In this crazy retail stunt, the floor started disappearing right from underneath their feet! The shoppers are left on their own in the store while the staff run out while muffling laughs. 

As staff  pull a leaver, the floor begins sliding away as shoppers have no choice but to grab onto the rock climbing walls or jump onto the mattress. A screen appears with the challenge climbing to the roof and jumping to catch a free jacket. Watch the video to see how participants manage:

With nearly 5.5 million views, this campaign has certainly caught attention. I would be interested to see how this store is faring now. And to see whether the floors still disappear!