As of recently, advertising for online gaming has increased tremendously. Games have been used almost since their inception to advertise products as seen in this photo from eMarketing: But when it comes to advertising the games themselves, advertising has been a bit more shabby. Dedicated gamers have to learn new languages, watch confusing YouTube videos and […]
If you’re a bacon enthusiast, Oscar Mayer might just have an alarm clock for you. Yes this exists. And no, this isn’t an April Fools day prank. Over the next month, the brand will give out 4,700 bacon-scented smartphone attachments as part of a ‘Wake up and smell the bacon’ campaign. The alarm clock guides you […]
Are you prepared to witness the best YouTube ad ever? The one that made every single viewer grip their seats, drop their jaw, start speaking French and run to the store to buy the product. You know, the YouTube ad that was so incredibly successful it’s been featured on major news broadcasts for the last […]
The Internet of things is revolutionary. It’s a real game changer. It’s the future of technology. It’s… still not available in 2015. But it will be available soon, or so tech enthusiasts at CES 2015 say. And by available, I really mean unescapable. “But I’m a marketer, happily making ads and managing accounts. How in […]
It’s not easy to get excited over email marketing campaigns. They are worse than direct mail campaigns – considered more spammy, more permanent and more easy to get wrong. Although they don’t need to be so cringe worthy. There are some really great email marketing campaign. Sure, they might be drowned out in inboxes with 20,000 […]
Recently we saw Korean North Face Attempt to bring the outdoors indoors. Now we see Coca-Cola take the indoors outdoors! Or rather, entice people to sit inside using their app by staging an outdoors event. The Just Dance mobile app encourages participation in a dancing game. Confused about how this links to Coca-Cola? So was […]