Famous content marketing educator Copyblogger has made a much disputed decision to kill their Facebook page. As a company who teaches fans how to use various social media platforms including Facebook, this has sent ripples through marketing communities. Fans around the world are wondering whether this was necessary and if
Opinions on the viability of social media are incredibly divergent. That is, one expert claims that social media is just like other communication tools, such as fax, direct mail and the telephone, all replaced by something shinier. Another expert would claim social media is yet to reach maturity as it
A lot of people notice Facebook targeting ad’s to their demographics, likes and recent searches. While this is a little concerning it is considered a tradeoff for using a public social networking site. However one user got incredibly spooked when an ad was tailoured to not only his occupation but
Not all products are as highly differentiated as a walking cane with GPS or a restaurant with deaf servers. These are a lazy marketers dream as the products usually sell themselves with little prompting. However a good portion of the marker is run-of-the-mill goods trying to stand out in a sea of similar products. This
The word on the street is that Klout, the social media influence analyser, is about to be sold to Lithium Technologies for more than $100M! Klout’s business focuses on analyzing who is influential in social media, which is simplified into a score on a scale of 100. The deal hasn’t been closed