social media

Dan Carter and Other Social Media Influencers Big Shock

Dan Carter, ShaanXO and LORDE all have a loyal band of followers on Instagram. They also may have six-figure paychecks just for posting a picture with a product. Social media influencer advertising isn’t new. However the tried-and-true methods of this advertising may be facing a big change. Incase you missed

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The Force of Star Wars Marketing Strategy

Pre-note to all fleet junkies, Jedis and other Star Wars fans: If you haven’t yet seen Star Wars The Force Awakens, this post won’t spoil the movie in any way. But it might just spoil your opinion on any other movie marketing campaign ever made.  About a year ago I made a

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Why I’m Not Sold on Walmart’s Social Media Strategy

Bright eyed and bushy tailed Walmart employees can sell just about anything from bacon scented pillows to Duck Dynasty wine. But one thing they just can’t sell me on is their social media strategy. As the world’s largest company by revenue, you would think Walmart would invest a little in

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Is Marketing Dying in the Modern Business? [Infographic]

Marketing has had some good years. In fact, I would even argue that is is one of the most revolutionary business disciplines to date. But are its best days behind it?  Growth is slowing, and the world is changing.  Is marketing dead? Or just changing? Here’s an infographic to explore:

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Why Your Favourite Brands Have Their Own Emoticons

As part of a bizarre trend, well-known brands are finding their way into your conversations. Brands have successfully sneaked into your conversation with your friends, co-workers and even your unsuspecting grandmother. That’s right, you are most likely an unknowing avid brand promoter if you have these qualifications: You use Facebook and other

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Social’s Biggest Networks Are Getting Grayer

Just like most things on the Internet, social networks continue to fluxate and change, adapting at a pace so rapid it’d hard to keep up. Social media tends to reflect a lot of the changes we see in the digital world. One of these changes is the trend towards the

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Star Wars Winning Social Media A Year Before Release

There is still a year until Star Wars VII is released in cinemas, yet it is already succeeding on social media. All the franchises social media accounts reflect the anticipation over the movies release.  The franchise released a behind the scenes photo of Bib Fortuna on it’s Instagram account a

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An Unorthodox Approach to Launching an App

What’s the best way for a large fast food chain to immediately get attention on it’s new app? Taco Bell believed by diverting attention away from itself. The chain appeared to wipe it’s 1.4 million Twitter followers, delete all previous Facebook posts and release a TV commercial to say Taco Bell was no

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