tourism marketing

The Battle of Five Armies Fights for NZ Tourism

Warning: Doesn’t really contain spoilers but to prevent anyone getting upset I’ll include this little disclaimer. The final film of The Hobbit trilogy, the Battle of Five Armies, was much anticipated by both Lord of the Rings fans and the New Zealand tourism industry. Even Air New Zealand had a trilogy

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New York Tourism Company Now Targeting Locals

Tourism marketing companies usually target foreigners with tantalising campaigns promoting pristine beaches or adrenaline thrills – usually things a tourist doesn’t have in their home country. However this New York tourism company is targeting locals and encouraging them to explore their boroughs.  Utilising 1950’s style posters, the company aims to keep

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