TV

Five Dramatic Changes to TV in 2014

Over the past year, we have seen some pretty dramatic changes to television and TV advertising. These changes seem to signpost what may be in store for us in 2015. They also reflect the trends spotted over the development of TV over the past 20 years. But here are just

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The Evolution of TV Over the Last 20 Years

Over the span of 20 years, traditional TV has gone through some radical changes. As TV is a traditional and well used medium for marketing communications, watching it’s progression is imperative. This watching allows marketers to get a better grasp of the medium’s future direction. “Over the span of just

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