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Volvo Trucks The Epic Splits

Volvo Splits Stunt

In an award winning advertisement, Volvo trucks demonstrated their trucks precision handling using a suspenseful stunt. Jean-Claude Van Damme did the splits over two reversing trucks. Watch the video here although it may not be for the faint hearted: 

This advertisement certainly hasn’t gone unnoticed. It’s success can be largely attributed to both its unusualness and suspense inducing nature – it is difficult to stop watching! Vehicle companies often do demonstrate their vehicles with radical stunts, but never have I seen one this engaging.

“Viewed more than 70 million times on YouTube, the spot—part of a series of breathtaking stunt videos by F&B demonstrating the vehicles’ precision handling—stormed to the Best in Show prize after being declared the big winner by three separate juries: advertising, interactive and branded entertainment.

“Well-conceived and beautifully shot, ‘The Epic Split’ is precisely the kind of creative work that cannot be pigeonholed into a single discipline,” Kevin Swanepoel, president of The One Club, said in a statement. “The fact that it was the most parodied spot of the year is testament to its pervasiveness and engagement.” Volvo Trucks won client of the year—quite a feat for a mostly business-to-business advertiser in such a renowned creative competition.” 

Curated from Adweek.