Local SEO has changed more in the past three years than in the decade before it. Today, Google’s local algorithm behaves less like a static directory and more like a reputation-based referee that ranks businesses which prove they belong in a specific area. For service-area businesses across New Zealand, that
In today’s search-first economy, online visibility isn’t only about where you rank on Google. It’s about who says you belong there. Professional directories, particularly those maintained by governing or accreditation bodies, are among the most underutilised assets in digital strategy. These platforms serve as both high-authority backlinks and credibility endorsements.
The Challenge: A Beautiful Business Hidden Behind Poor Web Design Marc Bendall is a renowned Christchurch Jeweller, with over 40 years of master craftsmanship. Marc’s bespoke engagement rings and custom jewellery pieces are truly world-class, but his website wasn’t doing justice to his artistry. Despite having exceptional products and decades
As artificial intelligence (AI) continues to advance, its potential for assisting in content creation has become a game changer, especially in the SEO and digital marketing industries. Matt Diggity, a renowned SEO expert, has shared valuable insights into how AI can be leveraged to create high-quality content that reads as
In today’s competitive online landscape, optimising your website for search engines is essential for driving organic traffic and achieving your digital goals. On-Page SEO focuses on optimising elements within your website that you can directly control to improve search engine visibility and user experience. In this lesson, we will cover
Introduction to Content Optimization Definition: Enhancing web content so it’s more engaging, relevant, and appealing to both search engines and users. Purpose: To improve visibility, rank higher in SERPs, and engage readers effectively. 1. Understanding Your Audience and Keywords Target Audience: Identify and understand your target audience’s needs and preferences.
Title tags and meta descriptions are crucial components of on-page SEO. They play a significant role in influencing click-through rates (CTR) from search engine results pages (SERPs). Here’s a comprehensive lesson on title tags and meta descriptions: Title Tags Title tags are the clickable headlines displayed on search engine results
Google Keyword Planner is a free tool provided by Google for Google Ads advertisers to help them choose the best keywords for their advertising campaigns. It can also be used by SEOs and content creators to research and plan their content strategy and keyword optimization. It indicates search volume for
Keyword research is an essential part of SEO (Search Engine Optimization). It allows you to target the most relevant keywords for your website and content (read more about writing excellent content here) that will bring you the most organic search engine traffic. Keyword research is a process of discovering words
Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in a search engine’s results—often referred to as natural or organic search results. When people use search engines to look for something online, search engines use complex algorithms to determine which website