Home security companies seem to adhere to an unspoken code of conduct about their advertisements. They are to be: Scientific and riddled with technobabble Inspire fear, never humor Feature James Bond worthy break in attempts Be swamped with guady locksmiths Here are some great home security commericals breaking out of
Bigger is not always better. Most of the time it is actually worse. If your company has a target market which is too wide, you will end out losing not gaining customers. It is a bit of a paradox: lose customers to gain them. It seems counterintuitive to cut out
Marketing has had some good years. In fact, I would even argue that is is one of the most revolutionary business disciplines to date. But are its best days behind it? Growth is slowing, and the world is changing. Is marketing dead? Or just changing? Here’s an infographic to explore:
How would you react if your valentine presented you with a bouquet of Doritos? What if they woke you each morning with a breakfast in bed of Doritos and milk? Have you ever been so in love you can’t help but pop the question by popping open a bag
Strategic marketing models can be pretty complex. Don’t believe me? Here’s a strategic marketing model by Hooley, Piercy and Nicoulaud. Not exactly a lighthearted summer read! To simplify the strategic marketing process is the BASIC marketing model by Roger Brooksbank. Even simplified, it can be difficult to understand for managers
If I plucked a travel blogger from their natural habitat and placed them in a foreign country with no bags, map or plane ticket home in the name of branding I likely wouldn’t receive mass support. In fact, I would probably receive a hefty prison sentence instead. But when Skype
The X Factor was never really the most politically correct TV show. Dozens upon dozens of performers enter to have their dreams realised only to be met by judges who are paid to play rough. Audience members all laugh together as Simon Cowell compares one singer’s mouth to a cave
If you’re a bacon enthusiast, Oscar Mayer might just have an alarm clock for you. Yes this exists. And no, this isn’t an April Fools day prank. Over the next month, the brand will give out 4,700 bacon-scented smartphone attachments as part of a ‘Wake up and smell the bacon’ campaign.
No pressure but the food you currently eat is killing you. No pressure but your dated phone is making you look dated. No pressure but if you don’t go to our store and buy our product right now then no one will accept you. Marketers have become incredibly skilled at putting the
Selling an organisation that sells things is easy. Excuse the pun, but it practically sells itself! Just focus on what the organisation is selling and why. In essence, it’s as simple as that. The real marketing challenge comes when you try and sell an organisation that doesn’t sell anything. Or