Marketers have sworn by the adage “sex sells” for nearly 150 years. By and large this has gone unchallenged. That is until recently social activist groups and innovative marketers challenged it. It appears there is another oft-overlooked heavyweight in successful advertising: fear appeal. Fear may just be the new sex appeal. This works exceptionally well for […]
Infographics are big business today. In fact, Customer Magnetism says high quality infographics are 30 times more likely to be read than plain old text articles. Even three of my latest articles, about social’s biggest networks, the Apple logo and social media brands featured infographics! Over the past several years infographics have served marketers well. […]
Just like most things on the Internet, social networks continue to fluxate and change, adapting at a pace so rapid it’d hard to keep up. Social media tends to reflect a lot of the changes we see in the digital world. One of these changes is the trend towards the aging population. The days where […]
If the characters from Man Men were thrown into the modern advertising world, how would they survive? Better yet, would they survive? The Internet revolution has changed modern marketing so much that it’s a completely different playing field. Two accredited Google partners told Stuff.co.nz that creativity is now only of relative importance in marketing. Enter stage […]
Ever wondered how a piece of fruit with a bite mark out of it become one of the world’s most famous logos? How it can compete with logos which are hundreds of years old, while only being only 39 years old? Whether you love it or hate it, everyone seems to know and have an […]
Marketing is incredibly dynamic and changing. If you need more convincing, read about how shops adopt facial recognition technology and how traditional TV is barely recognisable anymore. All thanks to modern marketing. Because of these changes, it wouldn’t make any sense for the CMO to still wear his old fashioned hat and maladaptive personality. As […]
It’s easy for Google to prove that online ads drive web store traffic. Simply count the number of website clicks over the period of Google ad campaigns. What’s been really difficult for Google is proving that online ads can also drive in-store traffic. To combat this, Google is rolling out a new tool called “store visits.” […]
It’s not easy to get excited over email marketing campaigns. They are worse than direct mail campaigns – considered more spammy, more permanent and more easy to get wrong. Although they don’t need to be so cringe worthy. There are some really great email marketing campaign. Sure, they might be drowned out in inboxes with 20,000 […]
2014 has been a year to remind us that the Internet is making the playing field much more global. Your brand no longer needs to be American or European to succeed on social media. In fact, the most successful brands weren’t! A study by Sprinklr shows how success has been spread among diverse brands. From Alpha […]
Movie-goers in Russia are being treated to a nice surprise when they visit a theater. Attendees get to watch movies with the comfort of home with the benefit of a massive screen and a surround sound system. All courtesy of IKEA. IKEA has been known to pull big stunts when trying to get a point […]