Jo Davis

Valentines Day Online Business is Blooming

Valentines day is always a joyous occasion where couples celebrate their undying commitment to consumerism and clever marketing. An incredibly but unsurprising 91% of Americans plan to spend money on their significant others with nearly half of them spending money on flowers. Altogether romance businesses will enjoy having an extra

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Scaring Customers to the Checkout

Marketers have sworn by the adage “sex sells” for nearly 150 years. By and large this has gone unchallenged. That is until recently social activist groups and innovative marketers challenged it. It appears there is another oft-overlooked heavyweight in successful advertising: fear appeal. Fear may just be the new sex

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Infographic on the Future of Infographics

Infographics are big business today. In fact, Customer Magnetism says high quality infographics are 30 times more likely to be read than plain old text articles. Even three of my latest articles, about social’s biggest networks, the Apple logo and social media brands featured infographics! Over the past several years

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Social’s Biggest Networks Are Getting Grayer

Just like most things on the Internet, social networks continue to fluxate and change, adapting at a pace so rapid it’d hard to keep up. Social media tends to reflect a lot of the changes we see in the digital world. One of these changes is the trend towards the

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Creativity No Longer Center Stage

If the characters from Man Men were thrown into the modern advertising world, how would they survive? Better yet, would they survive? The Internet revolution has changed modern marketing so much that it’s a completely different playing field. Two accredited Google partners told Stuff.co.nz that creativity is now only of relative

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Introducing The CMO Of Tomorrow

Marketing is incredibly dynamic and changing. If you need more convincing, read about how shops adopt facial recognition technology and how traditional TV is barely recognisable anymore. All thanks to modern marketing. Because of these changes, it wouldn’t make any sense for the CMO to still wear his old fashioned

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Google Proves Online Ads Drive In-store Traffic

It’s easy for Google to prove that online ads drive web store traffic. Simply count the number of website clicks over the period of Google ad campaigns. What’s been really difficult for Google is proving that online ads can also drive in-store traffic.  To combat this, Google is rolling out a

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The Building Blocks of Great Email Campaigns

It’s not easy to get excited over email marketing campaigns. They are worse than direct mail campaigns – considered more spammy, more permanent and more easy to get wrong. Although they don’t need to be so cringe worthy. There are some really great email marketing campaign. Sure, they might be drowned

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