Jo Davis

Top Printing Companies in New Zealand

Vista Print Vista Print is part of Cimpress plc, an Irish company, operating in different countries. They offer a wide range of quality products at affordable prices, along with design tools suited to every skill level and need, mean everyone can create the customised materials they need to get their

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Dan Carter and Other Social Media Influencers Big Shock

Dan Carter, ShaanXO and LORDE all have a loyal band of followers on Instagram. They also may have six-figure paychecks just for posting a picture with a product. Social media influencer advertising isn’t new. However the tried-and-true methods of this advertising may be facing a big change. Incase you missed

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Barbie’s New Face Raises Marketers Eyebrows

For a doll that can’t speak, Barbie sure has caused some controversy. This plastic haired, ill-proportioned doll has caused nationwide campaigns attempting to dismantle the doll for its negative effect on body image.  To counter this, Barbie have released a brand new marketing angle – one that actually gives Barbie a positive message

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Don’t Drink And Write Advertisements

The screen flashes with red and blue. It is the calm before the storm. A remorseful mother is ushered from the car as the police escourt her out. Her young children cry in the background. No, this is not an episode of Road Cops or Police Ten 7. It’s the latest installment in the New Zealand

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The Best YouTube Ad EVER

Are you prepared to witness the best YouTube ad ever? The one that made every single viewer grip their seats, drop their jaw, start speaking French and run to the store to buy the product. You know, the YouTube ad that was so incredibly successful it’s been featured on major

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Why Your Favourite Brands Have Their Own Emoticons

As part of a bizarre trend, well-known brands are finding their way into your conversations. Brands have successfully sneaked into your conversation with your friends, co-workers and even your unsuspecting grandmother. That’s right, you are most likely an unknowing avid brand promoter if you have these qualifications: You use Facebook and other

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Turn Your Website Into A Show Home

Ah home shows. Wandering through a strangers house, taking in all the sights and smells as your head fills with possibilities. Letting your senses take over as you gaze over the carefully decorated lounge and enjoy the scent of freshly baked bread – if you don’t get the reference, watch Countdown’s

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Business Bounces Brand Overseas

One brand dedicated to giving tennis balls more bounce has found their brand successfully bounce from country to country generating more sales. Pressureball, an organisation offering an alternative to pressureless tennis balls recently beat their record sales. But not only did they beat it – they doubled it.  To do this

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Just Another Book On the Wall

If you search online for advice, every person and their dog has likely written ten blog posts on it. Or written a thoughtful Facebook status.Or uploaded a YouTube video on any topic you can imagine. We truly do live in the information age. This overload of digital content is great

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