Dan Carter, ShaanXO and LORDE all have a loyal band of followers on Instagram. They also may have six-figure paychecks just for posting a picture with a product. Social media influencer advertising isn’t new. However the tried-and-true methods of this advertising may be facing a big change. Incase you missed it, here’s what social media influencer […]
Makeup is transformative. But simply telling you that isn’t going to convince you. So this Japanese cosmetics company needed to show consumers just how transformative it can be in this clever ad. Time to see what the fuss is over this viral ad
For a doll that can’t speak, Barbie sure has caused some controversy. This plastic haired, ill-proportioned doll has caused nationwide campaigns attempting to dismantle the doll for its negative effect on body image. To counter this, Barbie have released a brand new marketing angle – one that actually gives Barbie a positive message that to stand for. And […]
The screen flashes with red and blue. It is the calm before the storm. A remorseful mother is ushered from the car as the police escourt her out. Her young children cry in the background. No, this is not an episode of Road Cops or Police Ten 7. It’s the latest installment in the New Zealand Transport Agency’s series of drink […]
Are you prepared to witness the best YouTube ad ever? The one that made every single viewer grip their seats, drop their jaw, start speaking French and run to the store to buy the product. You know, the YouTube ad that was so incredibly successful it’s been featured on major news broadcasts for the last […]
As part of a bizarre trend, well-known brands are finding their way into your conversations. Brands have successfully sneaked into your conversation with your friends, co-workers and even your unsuspecting grandmother. That’s right, you are most likely an unknowing avid brand promoter if you have these qualifications: You use Facebook and other messaging apps You’re currently reading […]
Ah home shows. Wandering through a strangers house, taking in all the sights and smells as your head fills with possibilities. Letting your senses take over as you gaze over the carefully decorated lounge and enjoy the scent of freshly baked bread – if you don’t get the reference, watch Countdown’s humorous TV ad here. Of […]
One brand dedicated to giving tennis balls more bounce has found their brand successfully bounce from country to country generating more sales. Pressureball, an organisation offering an alternative to pressureless tennis balls recently beat their record sales. But not only did they beat it – they doubled it. To do this they needed to make their […]
If you search online for advice, every person and their dog has likely written ten blog posts on it. Or written a thoughtful Facebook status.Or uploaded a YouTube video on any topic you can imagine. We truly do live in the information age. This overload of digital content is great when you need help getting […]
Valentines day is always a joyous occasion where couples celebrate their undying commitment to consumerism and clever marketing. An incredibly but unsurprising 91% of Americans plan to spend money on their significant others with nearly half of them spending money on flowers. Altogether romance businesses will enjoy having an extra $2.1 billion in their pockets. […]