Movie-goers in Russia are being treated to a nice surprise when they visit a theater. Attendees get to watch movies with the comfort of home with the benefit of a massive screen and a surround sound system. All courtesy of IKEA. IKEA has been known to pull big stunts when
In 2014 consumers were even more capable of discovering memorable new products. Social media and in particular Facebook were instrumental in propelling this. According to the Most Memorable New Product Launch survey Facebook ranks just behind TV commercials as the most popular way consumers discover new products. Joan Schneider, CEO of Schneider
Every who down on earth liked traditional Christmas a lotBut the marketer and their team did NOTThe marketer hated Christmas! The reason for the season!Now if you ask why, I will tell you the reason. Marketers – as they so often do, have found ways to exploit just about anything
Parachute Music caught everyone by surprise this year when they announced in March that Parachute Festival would be no more. They weren’t announcing that 2015 would be the final one, instead they announced that January’s festival, which had just been, was the last one there would be. No swan song. No
Google recently decided that the 58.8 billion it makes from mainly online advertising simple isn’t enough. They found themselves stuck in a dead end street where advertising revenue was made only from companies paying for media spaces. Rather an innovator thought up a way to make advertising revenue from individuals!
Over the past year, we have seen some pretty dramatic changes to television and TV advertising. These changes seem to signpost what may be in store for us in 2015. They also reflect the trends spotted over the development of TV over the past 20 years. But here are just
This year we have seen a range of different techniques used in the 20 most viral ads of 2014. From shocking stories of Syrian children struck by war to Frozen sing alongs, it’s not easy to find much in common in these ads! But there is one prevalent theme which
If you haven’t been keeping up with viral ads of 2014 here’s what you missed: Neymar Jr playing football with a car, a lonely toy penguin, cars crashing in cinemas and a remote control demon baby. The most viral ad of 2014 had over 411 million views – imagine if
Four years ago Old Spice took their space in the Internet hall of fame through an advertisement placed on Youtube. The advert “The Man Your Man Could Smell Like” has now gathered an impressive 59 million views and still actively gets comments. Fours years later they release this gem: https://www.youtube.com/watch?v=cKhqUOncefY
Although parts of the Fair Go Ad Awards were deathly disappointing, altogether it was not a bad ceremony. As per usual, it was a very entertaining night with the hosts putting on a good show as kiwis appreciate marketers efforts – whether they were fruitful or not. But also as per