How to Choose the Right Keywords for Your Business

When it comes to driving traffic to your website, there is no more important factor than choosing the right keywords. The right keywords can make all the difference in getting your website seen by potential customers, and ultimately, generating sales. But with so many options out there, how do you

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The Best Simple Web Structure For SEO

When it comes to designing simple webpages for a small business, what is the best structure to use? By simple, I mean a small business serving one main location. Ranking multiple locations adds a little bit more complexity. The best way to structure your website will vary depending on your

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How to Create an Infographic That Gets Results

Infographics are one of the most popular forms of content on the web. They’re also one of the most effective ways to communicate complex information in a way that is both visually appealing and easy to understand. When done right, infographics can be an incredibly powerful marketing tool. They can

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How to Use Headings to Boost SEO

If you’re serious about ranking in Google search, then you need to use headings to structure your content. Headings help Google understand the structure of your content and give it a better “snapshot” of what your webpage or blog is about. Google crawls your content from top to bottom. By

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Is a DIY Website up to the challenge?

The Attraction of a DIY Website Many small businesses need to keep their costs low in the early days of their business. So the business owners burn the candle at both ends – plying their trade during the day, and doing their own admin and marketing at night. There are

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Benefits of Social Media for Real Estate Agents

The rise of social media has been a game-changer for many industries, and real estate is no exception. In the past, real estate agents could rely on traditional marketing techniques to get their name out there and build their reputation. But with the advent of social media, agents now have

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Why is Online Marketing Important for your Business

Online marketing is one of the most efficient and effective ways to connect with customers and promote your business. In today’s digital world, more and more people are using the internet to find information about products and services. By creating a strong online presence, you can reach a larger audience

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Weird Facebook Ads We Have Seen

When it comes to creating Facebook Ads there are principles that you ignore at your peril. Here are some Facebook approaches you should avoid! Take a look at the following images. What do you observe?       That’s right – the advertiser appear to be intentionally hiding the people’s

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How to Market Heavy Equipment: 2 More Tips for 2021

Continuing our theme of marketing heaving machinery or equipment, lets take a look at how to use social media to boost brand awareness. Heavy vehicles, equipment or machinery is a bit different to selling sunglasses or sports shoes. So for a business in Australia, selling new and used cranes, pick

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