What is SEO and what does it mean? Search Engine Optimization, commonly known as SEO, is a set of techniques and strategies used to improve a website’s visibility and ranking on search engines like Google and Bing. There are three main ways to improve your SEO: Technical SEO: Improvements behind
When it comes to driving traffic to your website, there is no more important factor than choosing the right keywords. The right keywords can make all the difference in getting your website seen by potential customers, and ultimately, generating sales. But with so many options out there, how do you
When it comes to designing simple webpages for a small business, what is the best structure to use? By simple, I mean a small business serving one main location. Ranking multiple locations adds a little bit more complexity. The best way to structure your website will vary depending on your
Infographics are one of the most popular forms of content on the web. They’re also one of the most effective ways to communicate complex information in a way that is both visually appealing and easy to understand. When done right, infographics can be an incredibly powerful marketing tool. They can
If you’re serious about ranking in Google search, then you need to use headings to structure your content. Headings help Google understand the structure of your content and give it a better “snapshot” of what your webpage or blog is about. Google crawls your content from top to bottom. By
The Attraction of a DIY Website Many small businesses need to keep their costs low in the early days of their business. So the business owners burn the candle at both ends – plying their trade during the day, and doing their own admin and marketing at night. There are
As a chartered accountant, you may be wondering how to go about digital marketing to attract and retain clients. After all, with so many businesses out there, how can you make yours stand out? There are a number of ways to use digital marketing to your advantage, and I’ve outlined
The rise of social media has been a game-changer for many industries, and real estate is no exception. In the past, real estate agents could rely on traditional marketing techniques to get their name out there and build their reputation. But with the advent of social media, agents now have
Online marketing is one of the most efficient and effective ways to connect with customers and promote your business. In today’s digital world, more and more people are using the internet to find information about products and services. By creating a strong online presence, you can reach a larger audience
When it comes to creating Facebook Ads there are principles that you ignore at your peril. Here are some Facebook approaches you should avoid! Take a look at the following images. What do you observe? That’s right – the advertiser appear to be intentionally hiding the people’s