Heavy equipment and machinery marketers have a unique challenge when it comes to marketing. Unlike other businesses, they often need their message to resonate with not just one person but an entire team of decision makers! This can be complicated for B2B companies that want people on board quickly so
How do you know if the Digital Marketing Agency that looks the best, is the best? What questions should you ask before engaging them? Before you jump into a business relationship, make sure you know who they are, what they do, and what success they have experienced. What results can
Does influencer marketing work? How can you use it to drive great traffic and profitable leads to your business? In 2020, award-winning Hamilton and Whitianga builders Urban Homes built a home All Black Sam Cane. For most kiwis, Sam Cane needs no introduction. But in case you’ve been living under
How do you improve your Google ranking in 2021? The days of relying on lots of keywords and mediocre backlinks to increase your Google ranking are long gone. So what should we do instead? Google and her algorithms are always evolving. Computer technology is also evolving and changing the SEO
Nasdaq have reported that Carrier Global Corp. have agreed to sell its Chubb business to API for an enterprise value of $3.1 billion In New Zealand, Chubb have been leaders in burglar alarms, fireproof safes, security systems and alarm monitoring services since 1958. It is expected that day-to-day operations in New Zealand will not be significantly impacted by the
What do most businesses get wrong with their social media? What is the engagement ladder and how can you use it to get people to engage on with you on Facebook? Last week I was mindlessly scrolling through Facebook – as you do! I came across a post by TRT
The Hidden Psychology of Social Networks: by Joe Federer About the Author Joe Federer is the former Head of Brand Strategy at Reddit, where he helped reposition the platform’s narrative to the larger world of advertising and drove revenue growth of over 10X in its first year in market. Prior to
Has marketing become too complicated, confusing, complex? What about Branding? Is that marketing? Whats the difference? Lets take a look and see. The 22 Immutable Laws of Branding was written by Al Ries and Laura Ries in 1998. Surely it can’t be relevant now in the days of the internet.
How do you get people to engage with your brand, especially on Facebook? What can we do to increase the quality and quantity of their interactions with us online? Last week we looked at recent Facebook posts by TRT Australia. You can read that article here. For context, TRT specialise
Remember winding Kodak film onto your camera? What about hiring videos or DVDs from United? Why did these companies get left far behind when innovation struck? The Fall of Kodak Founded in 1888, Kodak was the number one brand in the world of photography with sales of over $10 billion