Online Strategy

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Unlocking Your Website’s Potential with Free SEO Audits

Your website is a big deal, right? So, making sure it works well for search engines is super important. That’s where free SEO audits come in handy. They’re like a free check-up for your site. These audits help you spot problems, make good choices, and tweak things to get your

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Decoding SEO: What Do SEO Mean for Your Online Presence?

Ever wondered what all the fuss is about with SEO? It stands for Search Engine Optimisation, and basically, it’s about making your website show up higher on search engines like Google. If you run a business online, getting found by potential customers is a big deal, right? Well, that’s what

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SEO: What Does It Stand For, Really?

Ever wondered what all the fuss is about with SEO? You hear it everywhere, especially if you’ve got a website or a business online. But what does it actually mean? And more importantly, how does it help your site get noticed? Well, let’s clear things up. We’re going to look

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A man celebrating SEO success at home office with upward graph on laptop, symbolising trust and visibility from professional directories.

How Professional Directories Build Trust and SEO Wins

In today’s search-first economy, online visibility isn’t only about where you rank on Google. It’s about who says you belong there. Professional directories, particularly those maintained by governing or accreditation bodies, are among the most underutilised assets in digital strategy. These platforms serve as both high-authority backlinks and credibility endorsements.

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Dan Carter and Other Social Media Influencers Big Shock

Dan Carter, ShaanXO and LORDE all have a loyal band of followers on Instagram. They also may have six-figure paychecks just for posting a picture with a product. Social media influencer advertising isn’t new. However the tried-and-true methods of this advertising may be facing a big change. Incase you missed

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Fixing a Leaky Drainage Website

You could be the leading drainage expert in the whole country but if your website doesn’t get customers through, your business is down in the sinks. Take for example Fox Drainage. From the outside their website looked okay but on closer inspection there were a few major errors that were

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The Force of Star Wars Marketing Strategy

Pre-note to all fleet junkies, Jedis and other Star Wars fans: If you haven’t yet seen Star Wars The Force Awakens, this post won’t spoil the movie in any way. But it might just spoil your opinion on any other movie marketing campaign ever made.  About a year ago I made a

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What Facebook’s New Ad Editor Means for You

Facebook has a tendency to make mountains out of molehills on little changes they make. But in this instance, they truly have revamped the power editor. Things aren’t just in different places – things work differently, the design differs and some brand new features were introduced. As a whole, this

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