If the characters from Man Men were thrown into the modern advertising world, how would they survive? Better yet, would they survive? The Internet revolution has changed modern marketing so much that it’s a completely different playing field. Two accredited Google partners told Stuff.co.nz that creativity is now only of relative
It’s easy for Google to prove that online ads drive web store traffic. Simply count the number of website clicks over the period of Google ad campaigns. What’s been really difficult for Google is proving that online ads can also drive in-store traffic. To combat this, Google is rolling out a
It’s not easy to get excited over email marketing campaigns. They are worse than direct mail campaigns – considered more spammy, more permanent and more easy to get wrong. Although they don’t need to be so cringe worthy. There are some really great email marketing campaign. Sure, they might be drowned
There is still a year until Star Wars VII is released in cinemas, yet it is already succeeding on social media. All the franchises social media accounts reflect the anticipation over the movies release. The franchise released a behind the scenes photo of Bib Fortuna on it’s Instagram account a
Google recently decided that the 58.8 billion it makes from mainly online advertising simple isn’t enough. They found themselves stuck in a dead end street where advertising revenue was made only from companies paying for media spaces. Rather an innovator thought up a way to make advertising revenue from individuals!
If you haven’t been keeping up with viral ads of 2014 here’s what you missed: Neymar Jr playing football with a car, a lonely toy penguin, cars crashing in cinemas and a remote control demon baby. The most viral ad of 2014 had over 411 million views – imagine if
What’s the best way for a large fast food chain to immediately get attention on it’s new app? Taco Bell believed by diverting attention away from itself. The chain appeared to wipe it’s 1.4 million Twitter followers, delete all previous Facebook posts and release a TV commercial to say Taco Bell was no
According to eMarketer’s most recent report, the industry continues to spiral down a digital descent. What is this digital descent? Programmatic advertising. Programmatic advertising is the automated buying and selling of ads. This is all about increasing efficiency by saving time and preventing human error. One of eMarketer’s biggest claims
Today any company can benefit from having an online presence. While there are general principles that can be used, there is no “one size fits all” tactic. Rather online marketing should be tailoured for different businesses – especially niche businesses! Online marketing for locksmiths is a great example of this. Locksmiths
With all the interesting revelations at the ANA Masters of Marketing Conference, digital released the most intriguing results. Here are six of the most interesting stats from Adweek: 1. Target’s massive data breach racked up 150 billion media impressions between December and July. But, Target’s CMO and evp Jeffrey Jones is