Ever wonder how to get an idea about what your major competitors have in their strategic marketing toolbox? Here are a few not so unorthodox ways to peek inside. And as a bonus, they are perfectly legal! Analysing competitors is tricky business. It is tedious, time consuming and half the
What has two wheels, unmatchable suction power, nearly 500 million views and one outraged audience? LG’s viral advertisement for a vacuum cleaner that’s what! If you haven’t seen the ad making the rounds on Facebook, here it is. Despite this campaign being riddled with controversy, there is an undeniable genius behind
Marketing has had some good years. In fact, I would even argue that is is one of the most revolutionary business disciplines to date. But are its best days behind it? Growth is slowing, and the world is changing. Is marketing dead? Or just changing? Here’s an infographic to explore:
How would you react if your valentine presented you with a bouquet of Doritos? What if they woke you each morning with a breakfast in bed of Doritos and milk? Have you ever been so in love you can’t help but pop the question by popping open a bag
Strategic marketing models can be pretty complex. Don’t believe me? Here’s a strategic marketing model by Hooley, Piercy and Nicoulaud. Not exactly a lighthearted summer read! To simplify the strategic marketing process is the BASIC marketing model by Roger Brooksbank. Even simplified, it can be difficult to understand for managers
If I plucked a travel blogger from their natural habitat and placed them in a foreign country with no bags, map or plane ticket home in the name of branding I likely wouldn’t receive mass support. In fact, I would probably receive a hefty prison sentence instead. But when Skype
Branding tradies is an incredibly niche market. Because of this, it’s not always the easiest to develop marketing strategies around. While there are a handful of websites and businesses specialising in trade branding, most tradies are uncomfortable handing their brand to a stranger. They do, after all, have a do
Ah home shows. Wandering through a strangers house, taking in all the sights and smells as your head fills with possibilities. Letting your senses take over as you gaze over the carefully decorated lounge and enjoy the scent of freshly baked bread – if you don’t get the reference, watch Countdown’s
Infographics are big business today. In fact, Customer Magnetism says high quality infographics are 30 times more likely to be read than plain old text articles. Even three of my latest articles, about social’s biggest networks, the Apple logo and social media brands featured infographics! Over the past several years
Just like most things on the Internet, social networks continue to fluxate and change, adapting at a pace so rapid it’d hard to keep up. Social media tends to reflect a lot of the changes we see in the digital world. One of these changes is the trend towards the