I respect salespeople who can sell pens, don’t get me wrong Wolf of Wall Street. But there is something I find incredible – people who make a living from selling property. Property is one of the biggest investments anyone can make. It takes a lot of time, effort and a damn good salesman to finalise a […]
2015 has been an unusual year. Adelle returned to music, terror attacks continued to spike, brands released their own emoticons and Jon Snow died in Game of Thrones. We’ve seen some pretty awful campaigns again this year. But also some unbelievably good campaigns. Ready for some nostalgia? Here are the best campaigns of 2014! Here […]
I believe insanity works in stages. There’s put tomato sauce on everything level of crazy. Then there’s spend $23 million dollars on one of the most expensive advertisements in history crazy. The catch? It isn’t really an advertisement at all. Pepsi was faced with a dilemma of sorts. They could have taken their $20 million dollars and […]
As of recently, advertising for online gaming has increased tremendously. Games have been used almost since their inception to advertise products as seen in this photo from eMarketing: But when it comes to advertising the games themselves, advertising has been a bit more shabby. Dedicated gamers have to learn new languages, watch confusing YouTube videos and […]
“You can be the juiciest peach in the world, and there’s still going to be somebody who hates peaches.” – Dita Von Teese Imagine for a moment you are a dog in a pet store. As time has gone by, you’ve watched the dogs next to you get plucked away into loving home. To have […]
As any new manager does when they enter a job way over their heads, Tim Cooks cautiously made little tweaks to the company. The whole world was watching him and any monumental change could cause a seismic shift in peoples trust in Apple’s brand. So Cooks thought changing the mission statement would be a good […]
Mission statements seem so inherently simple that managers don’t put much thought into them. Read: any thought into them. Because there’s no way to get a mission statement wrong. Or so they think. Enter stage left every other mission statement ever written. Demeaning, demotivating, deteriorating, past the stage of defibrillation and ready to be deleted. […]
Bright eyed and bushy tailed Walmart employees can sell just about anything from bacon scented pillows to Duck Dynasty wine. But one thing they just can’t sell me on is their social media strategy. As the world’s largest company by revenue, you would think Walmart would invest a little in their social media strategy. For […]
Home security companies seem to adhere to an unspoken code of conduct about their advertisements. They are to be: Scientific and riddled with technobabble Inspire fear, never humor Feature James Bond worthy break in attempts Be swamped with guady locksmiths Here are some great home security commericals breaking out of this code. And dear I […]
The screen flashes with red and blue. It is the calm before the storm. A remorseful mother is ushered from the car as the police escourt her out. Her young children cry in the background. No, this is not an episode of Road Cops or Police Ten 7. It’s the latest installment in the New Zealand Transport Agency’s series of drink […]