Opinion

How to Sell Houses According to a $700 Million Sales Man

I respect salespeople who can sell pens, don’t get me wrong Wolf of Wall Street. But there is something I find incredible – people who make a living from selling property. Property is one of the biggest investments anyone can make. It takes a lot of time, effort and a damn

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The Best Campaigns of 2015

2015 has been an unusual year. Adelle returned to music, terror attacks continued to spike, brands released their own emoticons and Jon Snow died in Game of Thrones. We’ve seen some pretty awful campaigns again this year. But also some unbelievably good campaigns.  Ready for some nostalgia? Here are the

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Pepsi’s Insane Use of $20 Million Dollars On This Ad [Video]

I believe insanity works in stages. There’s put tomato sauce on everything level of crazy. Then there’s spend $23 million dollars on one of the most expensive advertisements in history crazy. The catch? It isn’t really an advertisement at all. Pepsi was faced with a dilemma of sorts. They could have taken

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The Quest For Game Advertising

As of recently, advertising for online gaming has increased tremendously. Games have been used almost since their inception to advertise products as seen in this photo from eMarketing: But when it comes to advertising the games themselves, advertising has been a bit more shabby. Dedicated gamers have to learn new languages,

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Why I’m Not Sold on Apple’s Mission Statement

As any new manager does when they enter a job way over their heads, Tim Cooks cautiously made little tweaks to the company. The whole world was watching him and any monumental change could cause a seismic shift in peoples trust in Apple’s brand. So Cooks thought changing the mission

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Most Common Mistakes When Writing a Mission Statement

Mission statements seem so inherently simple that managers don’t put much thought into them. Read: any thought into them. Because there’s no way to get a mission statement wrong. Or so they think. Enter stage left every other mission statement ever written. Demeaning, demotivating, deteriorating, past the stage of defibrillation

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Why I’m Not Sold on Walmart’s Social Media Strategy

Bright eyed and bushy tailed Walmart employees can sell just about anything from bacon scented pillows to Duck Dynasty wine. But one thing they just can’t sell me on is their social media strategy. As the world’s largest company by revenue, you would think Walmart would invest a little in

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The Four Funniest Ads You’ll See About Having Your Home Invaded

Home security companies seem to adhere to an unspoken code of conduct about their advertisements. They are to be: Scientific and riddled with technobabble  Inspire fear, never humor Feature James Bond worthy break in attempts Be swamped with guady locksmiths Here are some great home security commericals breaking out of

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Don’t Drink And Write Advertisements

The screen flashes with red and blue. It is the calm before the storm. A remorseful mother is ushered from the car as the police escourt her out. Her young children cry in the background. No, this is not an episode of Road Cops or Police Ten 7. It’s the latest installment in the New Zealand

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