Ever since its inception in 1987, Telecom held steadfast to its generic brand name. However as the company has grown and diversified, the name Telecom has become less relevant to the organisation’s key purposes. Telecom is a 20th Century name that only describes the telecommunications industry- which is backwards from the company’s digital advances and desires to […]
If you strike up a conversation with anyone in the heat pump industry about which heat pump brand is best, you’ll get some strong answers … normally strongly biased by the brands they themselves sell, of course! But through the conversations I’ve had with both users of heat pumps and installers, I think the two best […]
2014 looks to be a year where traditional advertising mediums continue to struggle while online marketing strengthens its position as increasingly the most important and efficient method of connecting with consumers. Yellow Pages especially are struggling to be relevant in the online world. Their biggest income stream – the printed Yellow Pages books – are […]
In the light of the Facebook IPO going south, and the bad publicity around General Motors cancelling their $10M Facebook campaign, I thought it would be worth noting the reasons why I believe Facebook ads are far better than Google ads …. for certain markets. As a Marketing consultant I manage the marketing for several […]