Ah home shows. Wandering through a strangers house, taking in all the sights and smells as your head fills with possibilities. Letting your senses take over as you gaze over the carefully decorated lounge and enjoy the scent of freshly baked bread – if you don’t get the reference, watch Countdown’s humorous TV ad here. Of […]
Valentines day is always a joyous occasion where couples celebrate their undying commitment to consumerism and clever marketing. An incredibly but unsurprising 91% of Americans plan to spend money on their significant others with nearly half of them spending money on flowers. Altogether romance businesses will enjoy having an extra $2.1 billion in their pockets. […]
This year we have seen a range of different techniques used in the 20 most viral ads of 2014. From shocking stories of Syrian children struck by war to Frozen sing alongs, it’s not easy to find much in common in these ads! But there is one prevalent theme which is especially potent in the […]
When you think of billboard ads, a few words that usually come to mind are static, outdated and just plain boring. That is rapidly changing thanks to a new wave of creative, interactive digital billboards. These billboards respond to the environment and the people around them allowing them to communicate in a new and innovative […]
IKEA has found a way to position a run-of-the-mill print catalogue as advanced, high tech and well worth reading. Using this amusing advert which follows the basic Apple advert style, the company introduced the 2015 print catalog as the Bookbook™. What are the features of the bookbook that position it as more advanced than digital media? The […]