branding

Building a Tradie Brand

Branding tradies is an incredibly niche market. Because of this, it’s not always the easiest to develop marketing strategies around. While there are a handful of websites and businesses specialising in trade branding, most tradies are uncomfortable handing their brand to a stranger. They do, after all, have a do it yourself mentality. If you’re […]

Continue Reading 0

Why Your Favourite Brands Have Their Own Emoticons

As part of a bizarre trend, well-known brands are finding their way into your conversations. Brands have successfully sneaked into your conversation with your friends, co-workers and even your unsuspecting grandmother. That’s right, you are most likely an unknowing avid brand promoter if you have these qualifications: You use Facebook and other messaging apps You’re currently reading […]

Continue Reading 0

Business Bounces Brand Overseas

One brand dedicated to giving tennis balls more bounce has found their brand successfully bounce from country to country generating more sales. Pressureball, an organisation offering an alternative to pressureless tennis balls recently beat their record sales. But not only did they beat it – they doubled it.  To do this they needed to make their […]

Continue Reading 0

How to Create a Bulletproof Brand

Branding is easier said than done. The apple logo alone has been fine tuned over eight times! Everything to do with branding needs to reflect some aspect of your organisation. Not only do you need to shrink your entire business down to a single message, but you also need to make this message consistent! This […]

Continue Reading 0

Scaring Customers to the Checkout

Marketers have sworn by the adage “sex sells” for nearly 150 years. By and large this has gone unchallenged. That is until recently social activist groups and innovative marketers challenged it. It appears there is another oft-overlooked heavyweight in successful advertising: fear appeal. Fear may just be the new sex appeal. This works exceptionally well for […]

Continue Reading 0

The Brands That Boomed and Busted in Social Media This Year

2014 has been a year to remind us that the Internet  is making the playing field much more global. Your brand no longer needs to be American or European to succeed on social media. In fact, the most successful brands weren’t!  A study by Sprinklr shows how success has been spread among diverse brands. From Alpha […]

Continue Reading 0