Branding tradies is an incredibly niche market. Because of this, it’s not always the easiest to develop marketing strategies around. While there are a handful of websites and businesses specialising in trade branding, most tradies are uncomfortable handing their brand to a stranger. They do, after all, have a do
Having a large following of faithful fans is great: just look at how many politicians and celebrities have risen to power from it! Unfortunately an audience of free followers online doesn’t usually amount to much. They often just create things online because it’s their passion, not to make millions from
Branding is easier said than done. The apple logo alone has been fine tuned over eight times! Everything to do with branding needs to reflect some aspect of your organisation. Not only do you need to shrink your entire business down to a single message, but you also need to
All for marketing purposes of course! Corona has decided to lend a fundraising hand to one of New Zealand’s most dangerous beaches. At the front of the clubhouse overlooking Phia beach is a temporary deck and pop-up bar. Beach goers are able to stroll over to the bar to enjoy
The Internet of things is revolutionary. It’s a real game changer. It’s the future of technology. It’s… still not available in 2015. But it will be available soon, or so tech enthusiasts at CES 2015 say. And by available, I really mean unescapable. “But I’m a marketer, happily making ads
It’s a bird… it’s a plane… no, it’s a kitten being blown through space! The Exploding Kitten is a kitty-powered version of Russian Roulette. It’s an incredibly tense game with tension increasing as more cards leave the deck. But at the same time it’s a fun and silly game featuring
McDonald’s appears to try to prove they aren’t just about selling Happy Meals to your kids and beef burgers. Rather in a new campaign they encourage global harmony by focusing on the “love” in their “I’m lovin’ it” campaign. Watch as archenemies bond… over a love of McDonald’s! The animated
There is still a year until Star Wars VII is released in cinemas, yet it is already succeeding on social media. All the franchises social media accounts reflect the anticipation over the movies release. The franchise released a behind the scenes photo of Bib Fortuna on it’s Instagram account a
There have been some bizarre yet exciting developments in retail recently. First came the shock of having robot shop assistants in Lowe. But now we have a more personal prospect: facial recognition. This isn’t just walking into a small local cafe to discover the barista has memorised your name. No,
In 2014 we have seen a range of marketing efforts – from engaging interactive billboards to Samsung hitching onto a charity campaign for marketing purposes! For every cringe worthy campaign named-and-shamed, there seemed to be at least two which were remarkably good. Here are the best Tweets, TV commercials,