Marketers have sworn by the adage “sex sells” for nearly 150 years. By and large this has gone unchallenged. That is until recently social activist groups and innovative marketers challenged it. It appears there is another oft-overlooked heavyweight in successful advertising: fear appeal. Fear may just be the new sex
The Internet of things is revolutionary. It’s a real game changer. It’s the future of technology. It’s… still not available in 2015. But it will be available soon, or so tech enthusiasts at CES 2015 say. And by available, I really mean unescapable. “But I’m a marketer, happily making ads
Infographics are big business today. In fact, Customer Magnetism says high quality infographics are 30 times more likely to be read than plain old text articles. Even three of my latest articles, about social’s biggest networks, the Apple logo and social media brands featured infographics! Over the past several years
Ever wondered how a piece of fruit with a bite mark out of it become one of the world’s most famous logos? How it can compete with logos which are hundreds of years old, while only being only 39 years old? Whether you love it or hate it, everyone seems
McDonald’s appears to try to prove they aren’t just about selling Happy Meals to your kids and beef burgers. Rather in a new campaign they encourage global harmony by focusing on the “love” in their “I’m lovin’ it” campaign. Watch as archenemies bond… over a love of McDonald’s! The animated
Marketing is incredibly dynamic and changing. If you need more convincing, read about how shops adopt facial recognition technology and how traditional TV is barely recognisable anymore. All thanks to modern marketing. Because of these changes, it wouldn’t make any sense for the CMO to still wear his old fashioned
It’s not easy to get excited over email marketing campaigns. They are worse than direct mail campaigns – considered more spammy, more permanent and more easy to get wrong. Although they don’t need to be so cringe worthy. There are some really great email marketing campaign. Sure, they might be drowned
In 2014 we have seen a range of marketing efforts – from engaging interactive billboards to Samsung hitching onto a charity campaign for marketing purposes! For every cringe worthy campaign named-and-shamed, there seemed to be at least two which were remarkably good. Here are the best Tweets, TV commercials,
Warning: Doesn’t really contain spoilers but to prevent anyone getting upset I’ll include this little disclaimer. The final film of The Hobbit trilogy, the Battle of Five Armies, was much anticipated by both Lord of the Rings fans and the New Zealand tourism industry. Even Air New Zealand had a trilogy
There are stories of men being bitten by spiders and struck by lightening who get super powers or unusual anatomical oddities. This must have made BBDO ask “what would happen if a man was struck by a rainbow?” As one man gets struck my a rainbow, his life is turned upsidedown. Watch