Every who down on earth liked traditional Christmas a lotBut the marketer and their team did NOTThe marketer hated Christmas! The reason for the season!Now if you ask why, I will tell you the reason. Marketers – as they so often do, have found ways to exploit just about anything
Over the past year, we have seen some pretty dramatic changes to television and TV advertising. These changes seem to signpost what may be in store for us in 2015. They also reflect the trends spotted over the development of TV over the past 20 years. But here are just
This year we have seen a range of different techniques used in the 20 most viral ads of 2014. From shocking stories of Syrian children struck by war to Frozen sing alongs, it’s not easy to find much in common in these ads! But there is one prevalent theme which
Although parts of the Fair Go Ad Awards were deathly disappointing, altogether it was not a bad ceremony. As per usual, it was a very entertaining night with the hosts putting on a good show as kiwis appreciate marketers efforts – whether they were fruitful or not. But also as per
What’s the best way for a large fast food chain to immediately get attention on it’s new app? Taco Bell believed by diverting attention away from itself. The chain appeared to wipe it’s 1.4 million Twitter followers, delete all previous Facebook posts and release a TV commercial to say Taco Bell was no
Retail seems to be getting a robotic booster. Orchard Supply Hardware’s San Jose store is releasing a robot store assistant this November. Geek Tamin explained the technology saying, “The OSHbot introduces itself to customers, scans items, leads customers to the correct item quickly all while avoiding collisions and speaking multiple languages.”
When you think of billboard ads, a few words that usually come to mind are static, outdated and just plain boring. That is rapidly changing thanks to a new wave of creative, interactive digital billboards. These billboards respond to the environment and the people around them allowing them to communicate
According to eMarketer’s most recent report, the industry continues to spiral down a digital descent. What is this digital descent? Programmatic advertising. Programmatic advertising is the automated buying and selling of ads. This is all about increasing efficiency by saving time and preventing human error. One of eMarketer’s biggest claims
Air New Zealand have released what they call “the most epic safety video ever” – and it’s a title well deserved! This Lord of the Rings themed video takes passengers on an epic journey to stay safe in case of any emergency, whether it be a great eagle crash landing or
Recently we saw Korean North Face Attempt to bring the outdoors indoors. Now we see Coca-Cola take the indoors outdoors! Or rather, entice people to sit inside using their app by staging an outdoors event. The Just Dance mobile app encourages participation in a dancing game. Confused about how this