Ever wonder how to get an idea about what your major competitors have in their strategic marketing toolbox? Here are a few not so unorthodox ways to peek inside. And as a bonus, they are perfectly legal! Analysing competitors is tricky business. It is tedious, time consuming and half the
Mission statements seem so inherently simple that managers don’t put much thought into them. Read: any thought into them. Because there’s no way to get a mission statement wrong. Or so they think. Enter stage left every other mission statement ever written. Demeaning, demotivating, deteriorating, past the stage of defibrillation
Bright eyed and bushy tailed Walmart employees can sell just about anything from bacon scented pillows to Duck Dynasty wine. But one thing they just can’t sell me on is their social media strategy. As the world’s largest company by revenue, you would think Walmart would invest a little in
Bigger is not always better. Most of the time it is actually worse. If your company has a target market which is too wide, you will end out losing not gaining customers. It is a bit of a paradox: lose customers to gain them. It seems counterintuitive to cut out
Marketing has had some good years. In fact, I would even argue that is is one of the most revolutionary business disciplines to date. But are its best days behind it? Growth is slowing, and the world is changing. Is marketing dead? Or just changing? Here’s an infographic to explore:
How would you react if your valentine presented you with a bouquet of Doritos? What if they woke you each morning with a breakfast in bed of Doritos and milk? Have you ever been so in love you can’t help but pop the question by popping open a bag
No pressure but the food you currently eat is killing you. No pressure but your dated phone is making you look dated. No pressure but if you don’t go to our store and buy our product right now then no one will accept you. Marketers have become incredibly skilled at putting the
Are you prepared to witness the best YouTube ad ever? The one that made every single viewer grip their seats, drop their jaw, start speaking French and run to the store to buy the product. You know, the YouTube ad that was so incredibly successful it’s been featured on major
Selling an organisation that sells things is easy. Excuse the pun, but it practically sells itself! Just focus on what the organisation is selling and why. In essence, it’s as simple as that. The real marketing challenge comes when you try and sell an organisation that doesn’t sell anything. Or
As part of a bizarre trend, well-known brands are finding their way into your conversations. Brands have successfully sneaked into your conversation with your friends, co-workers and even your unsuspecting grandmother. That’s right, you are most likely an unknowing avid brand promoter if you have these qualifications: You use Facebook and other