Nike’s Innovative Demonstration Marketing
When releasing the most flexible athletic shoes in history, Nike did not want to simply tell consumers how flexible the shoes
TV Commercials
Volkswagen Superbowl Commercials
In incredibly expensive and much-talked-about Superbowl commercials, Volkswagen won the masses over in 2011 with their TV commercial The Force.
Don’t Drink And Write Advertisements
The screen flashes with red and blue. It is the calm before the storm. A remorseful mother is ushered from the car
Wake Up And Smell The Bacon [Video]
If you’re a bacon enthusiast, Oscar Mayer might just have an alarm clock for you. Yes this exists. And no,
How to Sell Sewing Services Alongside an iPhone Launch!
Bundling some products selling them together can be easy for connected products; ice cream and ice cream cones, airplane tickets
Poo-Pourri Ad Claims Girls Don’t Poop
When faced with the challenge of communicating about a topic not usually discussed, Poo-Pouri managed to craft together a brilliant ad:
How to Position Your Brand as the Best, Using the Psychology of StoryTelling
It’s interesting to explore the psychology behind positioning a brand as the best in its category. Brands have a wide variety
TV Ad Explains Where the Surname “Ramsbottom” Came From
Here’s a funny TV ad launched by Trade Me Jobs: The ad definitely hits the humour element well. It’s interesting
Some Impressive Stunts in BMW’s Drift Mob Ad
BMW are pushing the limits again with some very impressive stunts in their latest ad. This time instead of just
What the Five Most Viral Ads of 2014 Have in Common
This year we have seen a range of different techniques used in the 20 most viral ads of 2014. From