An ad network’s reasearch has segmented millennials into twelve different subsegments. Is this oversegmenting? Or is it time that marketers stop overgeneralising large generations? I’m a bit skeptical about this segmenting and it’s connotations. I’m also skeptical about whether these are exclusive to one generation and whether marketers should change
People go to extraordinary lengths to get their hands on the first iPhone. Hoards of people wait in queues and tent out overnight just to claim supremacy. However one man takes it a step further. This man flies to Australia to be the first to get the iPhone 6 (due
Over the span of 20 years, traditional TV has gone through some radical changes. As TV is a traditional and well used medium for marketing communications, watching it’s progression is imperative. This watching allows marketers to get a better grasp of the medium’s future direction. “Over the span of just
It seems recently there has been a string of brand shaming in the media. While this isn’t new, it is shocking to see how poorly businesses are handling their brands. The way companies have responded, and sometimes not responded has been enlightening about how to respond to negative publicity… incorrectly. Using
New Zealand is a service economy. Services are becoming increasingly potent especially because of our focus on serving rather than manufacturing goods. Unfortunately for marketers, marketing services is not as straightforward as marketing products. This is because services are intangible. Products are physical in the sense that consumers can see
In an award winning advertisement, Volvo trucks demonstrated their trucks precision handling using a suspenseful stunt. Jean-Claude Van Damme did the splits over two reversing trucks. Watch the video here although it may not be for the faint hearted: This advertisement certainly hasn’t gone unnoticed. It’s success can be largely attributed
Following in Facebook’s footsteps of releasing a buy button, Social Networking Giant Twitter is rolling out new online shopping technology. This technology positions itself as Facebook’s many competitor in social commerce. Twitter has matched Facebook’s move and improved on it. They are trialling a buy button, a wishlist and a
Opinions on the viability of social media are incredibly divergent. That is, one expert claims that social media is just like other communication tools, such as fax, direct mail and the telephone, all replaced by something shinier. Another expert would claim social media is yet to reach maturity as it
In a study released by Contently, one key finding was that 90% of marketing respondents were not confident in how they measured content. They expressed uncertainty that their content metrics were effective in measuring business results. As claimed by Think with Google, “Choose the right metrics and you encourage the
Overall ratings for broadcast channels are falling. This is no big news and has been long predicted. Here are the most recent stats of broadcast averages during premiere week are as follows: NBC—3.0 vs. a 3.1 in 2013CBS—2.4 vs. a 2.2 in 2013ABC—2.2 vs. a 2.3 in 2013Fox—2.0 vs. a