Ad Network’s Research Over-segments Millennials
An ad network’s reasearch has segmented millennials into twelve different subsegments. Is this oversegmenting? Or is it time that marketers
Jason Duop
iPhone 6 Dumped in Beer!
People go to extraordinary lengths to get their hands on the first iPhone. Hoards of people wait in queues and
The Evolution of TV Over the Last 20 Years
Over the span of 20 years, traditional TV has gone through some radical changes. As TV is a traditional and
The Incorrect Guide to Handling Negative Publicity
It seems recently there has been a string of brand shaming in the media. While this isn’t new, it is shocking
Tricks to Effectively Market Services
New Zealand is a service economy. Services are becoming increasingly potent especially because of our focus on serving rather than
Volvo Trucks The Epic Splits
In an award winning advertisement, Volvo trucks demonstrated their trucks precision handling using a suspenseful stunt. Jean-Claude Van Damme did the
Twitter Announces New Social Commerce Tools
Following in Facebook’s footsteps of releasing a buy button, Social Networking Giant Twitter is rolling out new online shopping technology.
Is Social Media a Passing Fad?
Opinions on the viability of social media are incredibly divergent. That is, one expert claims that social media is just
90% Of Marketers Are Not Confident in how they Measure Content
In a study released by Contently, one key finding was that 90% of marketing respondents were not confident in how
Broadcast Ratings Continue to Tumble and the Future of Advertising
Overall ratings for broadcast channels are falling. This is no big news and has been long predicted. Here are the