In an award winning advertisement, Volvo trucks demonstrated their trucks precision handling using a suspenseful stunt. Jean-Claude Van Damme did the splits over two reversing trucks. Watch the video here although it may not be for the faint hearted: This advertisement certainly hasn’t gone unnoticed. It’s success can be largely attributed
In a rant riddled with satire, cynicism and humourous punts, award winning Jerry Seinfeld managed to criticise both advertising and the destiny of humankind. Seinfeld’s acceptance speech for an advertising award quickly took a turn. Watch the speech here: His humourous prodding of advertising started with a claim, “I love
Following in Facebook’s footsteps of releasing a buy button, Social Networking Giant Twitter is rolling out new online shopping technology. This technology positions itself as Facebook’s many competitor in social commerce. Twitter has matched Facebook’s move and improved on it. They are trialling a buy button, a wishlist and a
Opinions on the viability of social media are incredibly divergent. That is, one expert claims that social media is just like other communication tools, such as fax, direct mail and the telephone, all replaced by something shinier. Another expert would claim social media is yet to reach maturity as it
Businesses put a lot of energy into positioning their products and brand in certain ways in their consumer’s minds. Sometimes they can back up their phrases thoroughly; Pak ‘N Save has a policy authenticated by the Consumers Institute to prove their food prices really are New Zealand’s lowest! Other times
In a study released by Contently, one key finding was that 90% of marketing respondents were not confident in how they measured content. They expressed uncertainty that their content metrics were effective in measuring business results. As claimed by Think with Google, “Choose the right metrics and you encourage the
Overall ratings for broadcast channels are falling. This is no big news and has been long predicted. Here are the most recent stats of broadcast averages during premiere week are as follows: NBC—3.0 vs. a 3.1 in 2013CBS—2.4 vs. a 2.2 in 2013ABC—2.2 vs. a 2.3 in 2013Fox—2.0 vs. a
A lot of people notice Facebook targeting ad’s to their demographics, likes and recent searches. While this is a little concerning it is considered a tradeoff for using a public social networking site. However one user got incredibly spooked when an ad was tailoured to not only his occupation but
Remember when Korea was seen as simply a mass electronics manufacturer? Well yes, it still is seen that way, but now it is also seen as a pop culture hub. All thanks to a country’s president who understood the importance of brand positioning. Although to be clear, countries often do
Italian Pizza restaurant Botto Bristo is asking for customers to rate their restaurant as one star on Yelp. Except they are not only asking – they are pointing out the restaurant’s flaws and rewarding customers for their negative reviews. Owner David Cerrentini claims the promotion is “the best business move