Continuing our theme of marketing heaving machinery or equipment, lets take a look at how to use social media to boost brand awareness. Heavy vehicles, equipment or machinery is a bit different to selling sunglasses or sports shoes. So for a business in Australia, selling new and used cranes, pick
Heavy equipment and machinery marketers have a unique challenge when it comes to marketing. Unlike other businesses, they often need their message to resonate with not just one person but an entire team of decision makers! This can be complicated for B2B companies that want people on board quickly so
Does influencer marketing work? How can you use it to drive great traffic and profitable leads to your business? In 2020, award-winning Hamilton and Whitianga builders Urban Homes built a home All Black Sam Cane. For most kiwis, Sam Cane needs no introduction. But in case you’ve been living under
Has marketing become too complicated, confusing, complex? What about Branding? Is that marketing? Whats the difference? Lets take a look and see. The 22 Immutable Laws of Branding was written by Al Ries and Laura Ries in 1998. Surely it can’t be relevant now in the days of the internet.
“To stay ahead, you must have your next idea waiting in the wings.” said Rosabeth Moss Kanter. The royal wedding that has caused quite a stir around the world has been plastered all over newspapers, magazines and television, weeks-on-end. As the royal wedding got closer, many brands have gone all
Christmas is an awkward time of year. Talking to relatives you haven’t seen since last Christmas (for good reason), dealing with awful Christmas marketing and receiving awful presents. The most hilarious of these is trying to recieve an awful present in a socially acceptable manner. And that is by pulling a
Are you in food marketing? There’s a pretty vital morsel of information that is useful for any field of marketing, but somehow, few outside of multisensory integration know about it. And here it is: The packaging of food affects it’s taste. What do you think taste is? One of the senses right? Controlled
As of recently, advertising for online gaming has increased tremendously. Games have been used almost since their inception to advertise products as seen in this photo from eMarketing: But when it comes to advertising the games themselves, advertising has been a bit more shabby. Dedicated gamers have to learn new languages,
In theory most managers know what the four marketing organisation structures are. But when it comes to putting them into action? Well, things get a bit blurry from here. That is because the concepts themselves are a bit blurry. The lines aren’t clearly defined and at times the structures seem
As any new manager does when they enter a job way over their heads, Tim Cooks cautiously made little tweaks to the company. The whole world was watching him and any monumental change could cause a seismic shift in peoples trust in Apple’s brand. So Cooks thought changing the mission