What’s the best way for a large fast food chain to immediately get attention on it’s new app? Taco Bell believed by diverting attention away from itself. The chain appeared to wipe it’s 1.4 million Twitter followers, delete all previous Facebook posts and release a TV commercial to say Taco Bell was no
Several months ago I analysed why Telecom’s rebrand sparked with potential. Now it’s time to consider whether Telecom’s rebrand has paid off. Rebranding is not a decision to be taken lightly – especially when you are a large and long-standing organisation. In Spark’s case this was a $20 million dollar
Retail seems to be getting a robotic booster. Orchard Supply Hardware’s San Jose store is releasing a robot store assistant this November. Geek Tamin explained the technology saying, “The OSHbot introduces itself to customers, scans items, leads customers to the correct item quickly all while avoiding collisions and speaking multiple languages.”
When you think of billboard ads, a few words that usually come to mind are static, outdated and just plain boring. That is rapidly changing thanks to a new wave of creative, interactive digital billboards. These billboards respond to the environment and the people around them allowing them to communicate
Bundling some products selling them together can be easy for connected products; ice cream and ice cream cones, airplane tickets and earphones and many other combinations just work. Other combinations seem very off. Bundling sewing services and a new iPhone doesn’t seem like the best fit. However this creative team
According to eMarketer’s most recent report, the industry continues to spiral down a digital descent. What is this digital descent? Programmatic advertising. Programmatic advertising is the automated buying and selling of ads. This is all about increasing efficiency by saving time and preventing human error. One of eMarketer’s biggest claims
Today any company can benefit from having an online presence. While there are general principles that can be used, there is no “one size fits all” tactic. Rather online marketing should be tailoured for different businesses – especially niche businesses! Online marketing for locksmiths is a great example of this. Locksmiths
Famous content marketing educator Copyblogger has made a much disputed decision to kill their Facebook page. As a company who teaches fans how to use various social media platforms including Facebook, this has sent ripples through marketing communities. Fans around the world are wondering whether this was necessary and if
Air New Zealand have released what they call “the most epic safety video ever” – and it’s a title well deserved! This Lord of the Rings themed video takes passengers on an epic journey to stay safe in case of any emergency, whether it be a great eagle crash landing or
Nowadays anyone and everyone claims to be a food expert with a refined taste for the organic. Sacha and Cedrique wanted to test connoisseurs in a culinary experiment. The pair decided to test taste buds with McDonalds and see who spotted the difference. Not only did no one notice, but the