What happens when you take one of rugby’s biggest legends and hide him inside a prize machine in a Dublin pub? To mark Heineken’s sponsorship of Rugby World Cup 2015 they decided a bit of fun stunt-marketing was in order. Jonah Lomu + prize machine + Dublin pub = this
All for marketing purposes of course! Corona has decided to lend a fundraising hand to one of New Zealand’s most dangerous beaches. At the front of the clubhouse overlooking Phia beach is a temporary deck and pop-up bar. Beach goers are able to stroll over to the bar to enjoy
Movie-goers in Russia are being treated to a nice surprise when they visit a theater. Attendees get to watch movies with the comfort of home with the benefit of a massive screen and a surround sound system. All courtesy of IKEA. IKEA has been known to pull big stunts when
This year we have seen a range of different techniques used in the 20 most viral ads of 2014. From shocking stories of Syrian children struck by war to Frozen sing alongs, it’s not easy to find much in common in these ads! But there is one prevalent theme which
Bundling some products selling them together can be easy for connected products; ice cream and ice cream cones, airplane tickets and earphones and many other combinations just work. Other combinations seem very off. Bundling sewing services and a new iPhone doesn’t seem like the best fit. However this creative team
Recently we saw Korean North Face Attempt to bring the outdoors indoors. Now we see Coca-Cola take the indoors outdoors! Or rather, entice people to sit inside using their app by staging an outdoors event. The Just Dance mobile app encourages participation in a dancing game. Confused about how this
A heavy duty radial tyre has turned away from regular tyre promotions. Rather than tackling other tyres and their manufacturers, BFGoodrich has taken on gravity. See for yourself: To demonstrate the KO2’s durability, the tyre was dropped from a whooping 10,000 feet, a velocity which would cause most tyres to explode upon
Shoppers in South Korea looking for new jackets or a little retail therapy got more than they bargained for.In this crazy retail stunt, the floor started disappearing right from underneath their feet! The shoppers are left on their own in the store while the staff run out while muffling laughs.
People go to extraordinary lengths to get their hands on the first iPhone. Hoards of people wait in queues and tent out overnight just to claim supremacy. However one man takes it a step further. This man flies to Australia to be the first to get the iPhone 6 (due
In an award winning advertisement, Volvo trucks demonstrated their trucks precision handling using a suspenseful stunt. Jean-Claude Van Damme did the splits over two reversing trucks. Watch the video here although it may not be for the faint hearted: This advertisement certainly hasn’t gone unnoticed. It’s success can be largely attributed