When you think of billboard ads, a few words that usually come to mind are static, outdated and just plain boring. That is rapidly changing thanks to a new wave of creative, interactive digital billboards. These billboards respond to the environment and the people around them allowing them to communicate
Bundling some products selling them together can be easy for connected products; ice cream and ice cream cones, airplane tickets and earphones and many other combinations just work. Other combinations seem very off. Bundling sewing services and a new iPhone doesn’t seem like the best fit. However this creative team
Today any company can benefit from having an online presence. While there are general principles that can be used, there is no “one size fits all” tactic. Rather online marketing should be tailoured for different businesses – especially niche businesses! Online marketing for locksmiths is a great example of this. Locksmiths
Famous content marketing educator Copyblogger has made a much disputed decision to kill their Facebook page. As a company who teaches fans how to use various social media platforms including Facebook, this has sent ripples through marketing communities. Fans around the world are wondering whether this was necessary and if
Air New Zealand have released what they call “the most epic safety video ever” – and it’s a title well deserved! This Lord of the Rings themed video takes passengers on an epic journey to stay safe in case of any emergency, whether it be a great eagle crash landing or
Recently we saw Korean North Face Attempt to bring the outdoors indoors. Now we see Coca-Cola take the indoors outdoors! Or rather, entice people to sit inside using their app by staging an outdoors event. The Just Dance mobile app encourages participation in a dancing game. Confused about how this
With all the interesting revelations at the ANA Masters of Marketing Conference, digital released the most intriguing results. Here are six of the most interesting stats from Adweek: 1. Target’s massive data breach racked up 150 billion media impressions between December and July. But, Target’s CMO and evp Jeffrey Jones is
A heavy duty radial tyre has turned away from regular tyre promotions. Rather than tackling other tyres and their manufacturers, BFGoodrich has taken on gravity. See for yourself: To demonstrate the KO2’s durability, the tyre was dropped from a whooping 10,000 feet, a velocity which would cause most tyres to explode upon
It is difficult to always be the first in line – especially when it comes to the new product line. Because there are already hundreds of thousands of products on offer, it is becoming a greater challenge to create an entirely new product. The first mobile phone was made about
Tourism marketing companies usually target foreigners with tantalising campaigns promoting pristine beaches or adrenaline thrills – usually things a tourist doesn’t have in their home country. However this New York tourism company is targeting locals and encouraging them to explore their boroughs. Utilising 1950’s style posters, the company aims to keep