Tricks to Effectively Market Services
New Zealand is a service economy. Services are becoming increasingly potent especially because of our focus on serving rather than
Volvo Trucks The Epic Splits
In an award winning advertisement, Volvo trucks demonstrated their trucks precision handling using a suspenseful stunt. Jean-Claude Van Damme did the
Even an Advertiser is Skeptical about Advertising’s Integrity
In a rant riddled with satire, cynicism and humourous punts, award winning Jerry Seinfeld managed to criticise both advertising and
Twitter Announces New Social Commerce Tools
Following in Facebook’s footsteps of releasing a buy button, Social Networking Giant Twitter is rolling out new online shopping technology.
Is Social Media a Passing Fad?
Opinions on the viability of social media are incredibly divergent. That is, one expert claims that social media is just
Gourmet Jelly Beans and the Power of Positioning
Businesses put a lot of energy into positioning their products and brand in certain ways in their consumer’s minds. Sometimes
90% Of Marketers Are Not Confident in how they Measure Content
In a study released by Contently, one key finding was that 90% of marketing respondents were not confident in how
Broadcast Ratings Continue to Tumble and the Future of Advertising
Overall ratings for broadcast channels are falling. This is no big news and has been long predicted. Here are the
The Most Personalized and Targeted Facebook Ad Ever
A lot of people notice Facebook targeting ad’s to their demographics, likes and recent searches. While this is a little
How to Market a Country
Remember when Korea was seen as simply a mass electronics manufacturer? Well yes, it still is seen that way, but