A heavy duty radial tyre has turned away from regular tyre promotions. Rather than tackling other tyres and their manufacturers, BFGoodrich has taken on gravity. See for yourself: To demonstrate the KO2’s durability, the tyre was dropped from a whooping 10,000 feet, a velocity which would cause most tyres to explode upon
It is difficult to always be the first in line – especially when it comes to the new product line. Because there are already hundreds of thousands of products on offer, it is becoming a greater challenge to create an entirely new product. The first mobile phone was made about
Tourism marketing companies usually target foreigners with tantalising campaigns promoting pristine beaches or adrenaline thrills – usually things a tourist doesn’t have in their home country. However this New York tourism company is targeting locals and encouraging them to explore their boroughs. Utilising 1950’s style posters, the company aims to keep
An ad network’s reasearch has segmented millennials into twelve different subsegments. Is this oversegmenting? Or is it time that marketers stop overgeneralising large generations? I’m a bit skeptical about this segmenting and it’s connotations. I’m also skeptical about whether these are exclusive to one generation and whether marketers should change
Shoppers in South Korea looking for new jackets or a little retail therapy got more than they bargained for.In this crazy retail stunt, the floor started disappearing right from underneath their feet! The shoppers are left on their own in the store while the staff run out while muffling laughs.
People go to extraordinary lengths to get their hands on the first iPhone. Hoards of people wait in queues and tent out overnight just to claim supremacy. However one man takes it a step further. This man flies to Australia to be the first to get the iPhone 6 (due
Tech brands have taken the top spots on a list of most valuable brands. According to a study by Forbes, tech brands take four out of five of the top brand names.Just over half of the top ten brands were also in the tech industry. Apple’s brand worth doesn’t seem
Over the span of 20 years, traditional TV has gone through some radical changes. As TV is a traditional and well used medium for marketing communications, watching it’s progression is imperative. This watching allows marketers to get a better grasp of the medium’s future direction. “Over the span of just
It seems recently there has been a string of brand shaming in the media. While this isn’t new, it is shocking to see how poorly businesses are handling their brands. The way companies have responded, and sometimes not responded has been enlightening about how to respond to negative publicity… incorrectly. Using
New Zealand is a service economy. Services are becoming increasingly potent especially because of our focus on serving rather than manufacturing goods. Unfortunately for marketers, marketing services is not as straightforward as marketing products. This is because services are intangible. Products are physical in the sense that consumers can see