Samsung Galaxy Hitches Onto Charity Campaign for Marketing Purposes
The new waterproof Samsung Galaxy S5 has released a video of the phone completing the ice bucket challenge. For those
Innovative Point of Difference in Deaf Restaurant
A restaurant in Canada has recently opened with a unique point of difference. The Signs restaurant is a restaurant in which
Nissan’s Speedy Royal Baby Tweet and Ad Creative
Nissan was the first company to commercialise the announcement that the Duke and Duchess of Cambridge are expecting their second
Poo-Pourri Ad Claims Girls Don’t Poop
When faced with the challenge of communicating about a topic not usually discussed, Poo-Pouri managed to craft together a brilliant ad:
How to Position Your Brand as the Best, Using the Psychology of StoryTelling
It’s interesting to explore the psychology behind positioning a brand as the best in its category. Brands have a wide variety
Heat Pumps Websites Battle It Out
If you strike up a conversation with anyone in the heat pump industry about which heat pump brand is best, you’ll
Gatorade Prank Adverts
Gatorade’s new advertising campaign can only be described as an attempt to slim down their customer base. Customers were shown
Nike’s Innovative Demonstration Marketing
When releasing the most flexible athletic shoes in history, Nike did not want to simply tell consumers how flexible the shoes
Five Sneaky Retail Tactics
And how to prevent them turning into transactions. According to Adweek, retailers have a smorgasbord of “mind games” they play on
Some Impressive Stunts in BMW’s Drift Mob Ad
BMW are pushing the limits again with some very impressive stunts in their latest ad. This time instead of just