As the world becomes inevitably more and more digital, it seems as though companies who ignore the Internet will be left behind. As claimed by Shebrand, “Consumers appear to have little patience with traditional advertising… now you have a tremendous opportunity to publish great content and connect with like-minded networks
An outdoor advert for tornado-themed film Into the Storm causes passerby’s to be swept up in the company’s clever campaign. Created by augmented reality store Grand Visual, this certainly captures attention more than any old bus stop poster. See for yourself: The advert displays a Sydney street as though the poster was
With the devastating defeat for the Labour Party in the election, Labour seems to have lost touch with what resonates with New Zealanders. In business terms, it has become disconnected from its target market and is struggling to win back market share. Politics is the ultimate marketing challenge, as every voter has
Alongside the launch of a new SUV, Land Rover has announced a promotional competition with the grand prize being a trip to space. In the “Galactic Discovery” contest, winners have the once in a lifetime opportunity to go to space with three friends. This is the first competition that offers winners the
The outlook for Malaysian Airlines has appeared bleaker and bleaker over the last six months. In the course of six months the Airline had flight MH370 disappear off the radar, had a flight shot down over Ukraine, had a report of a sexual assault from a steward and had just shy of 200
IKEA has found a way to position a run-of-the-mill print catalogue as advanced, high tech and well worth reading. Using this amusing advert which follows the basic Apple advert style, the company introduced the 2015 print catalog as the Bookbook™. What are the features of the bookbook that position it as more
Not all products are as highly differentiated as a walking cane with GPS or a restaurant with deaf servers. These are a lazy marketers dream as the products usually sell themselves with little prompting. However a good portion of the marker is run-of-the-mill goods trying to stand out in a sea of similar products. This
Previously, Facebook was only seen as a medium to communicate with customers through Facebook ads. Now after the social media giant announced it is testing a buy button, the organisation may transition from an e catalogue to an interactive e-commerce site. Here is what the button is expected to look like:
Ever since its inception in 1987, Telecom held steadfast to its generic brand name. However as the company has grown and diversified, the name Telecom has become less relevant to the organisation’s key purposes. Telecom is a 20th Century name that only describes the telecommunications industry- which is backwards from the company’s
The new waterproof Samsung Galaxy S5 has released a video of the phone completing the ice bucket challenge. For those unaware, the ice bucket challenge is the latest social media phenomenon in which users drench themselves in ice to promote awareness for the disease Amyotrophic Lateral Sclerosis (ALS). Samsung appears to